all the advice. minus the panic.
Numa lives in your WhatsApp. Each day, a small calm message with one thing to try with your baby. Each week, a clearer picture of what's coming. Built around your baby's age — no rabbit holes, no scrolling at 3am.
We'll send one email to confirm it's really you. No spam, and we'll never add anyone else on your behalf.
First-time mums get all the advice, all at once. Numa sends just the next one.
What you'll get
A little every day. A bigger picture every week.
One small thing today
A daily WhatsApp message tuned to your baby's age — a play idea, a sensory game, a small cognitive-development activity you can do in five minutes with what's already on the floor.
What's coming this week
A weekly note that pulls back: the milestones to gently watch for, what tends to shift this month, and how to read what your baby is showing you.
How it works
It lives where you already are.
No new app to download. No login at 2am. Just WhatsApp, the way you already use it.
Tell us about your baby.
Their name, their date of birth, and anything you'd like Numa to keep in mind. That's it.
Get one small thing each day.
A short WhatsApp message with a play idea, a developmental activity, or a piece of guidance for today.
Zoom out on Sundays.
A weekly recap of what you tried, what your baby is moving toward, and what to expect in the days ahead.
Who it's for
For first-time mums with a thousand questions — so you only ever need to answer one today.
Why we built Numa
- Every new mum is told everything. We send one calm thing.
- Every milestone tracker measures. Numa shows you what to do.
- WhatsApp is already where the panic happens. So that's where the calm should be.
- Cognitive-development play doesn't need a $90 subscription box. It needs a small idea, at the right moment.
Be one of the first mums on Numa.
We're opening the waitlist now. Pricing will come later — for now we just want to build it with the right people.
Join the waitlist →